We’ve had a lot of great discussion here recently about different brands, their relative frattiness, etc. One point that’s drawn great concern is the adoption of fratty brands within the realms of douchebaggrery.
We have observed douchebags wearing even such unquestionably fratty brands as Brooks Brothers; this doesn’t mean that the brand itself has lost any standing in the frat community. The are two situations that can cause a brand to lose its fratstanding. First, a fratty brand can lose its frattiness if it begins producing unfratty items of clothing on a large scale. Second, a fratty brand can lose its frattiness if, concurrently, it gains widespread favor in the GDI community WHILE ALSO losing favor among the frat community (for example, we have seen this phenomenon in certain regions with the Lacoste brand name). The bigger point to this aside is thus: we are inherently apt to being copied. It’s simply going to happen. We cannot cause this to make us give up on frat staples. Every day, fratty people are observed, and the fruits of living the fratty lifestyle do not go unnoticed. Seeing this, many douchebags believe that they too can receive the benefits of the fratty lifestyle simply by duplicating fratty fashions. Of course, we know this is not the case. However, it is no less troubling to see our styles being copied by people who then combine them with choker necklaces, hair product, and cargo shorts.
Thankfully, douchebag loyalty is fickle. Their adoption of fratty styles will only be short lived, as they soon jump to the next fad that they observe. Therefore, you should not let their short term adoption of your favorite brand make you give up on it. Simply weather the storm, and soon you will see the fratty brands being sported almost exclusively by those who live the frat life.
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