With the coldest months of the year upon us, we are presented every day with an opportunity to frat hard via our chosen winter wardrobe. A key part of any fratdaddy’s/sorostitute’s winter wardrobe is the jacket. But what is the frattiest brand of jacket to wear? Today we will take a look at four popular brands and investigate the pros and cons that each brand presents. We will also mention some winter warmth methods that constitute near-douchebaggery and should be avoided at all costs.
What to wear:
Columbia: Although not quite as popular as some of the other options on this list, these jackets are still a viable alternative in the fratty wardrobe. However, their often lower price tag presents a problem; namely, this makes them less exclusive and therefore more worn in the community at large. However, their classic designs and utilitarian nature usually prevent them from being picked up by douchebags who search for flashier and gaudier styles.
Mountain Hardwear: A more recent entry into this battle, MHW has come on strong as an alternative to the more widely recognized North Face and Patagonia brands. Their prices are near those of North Face, which lets you buy with the confidence of knowing you’ve spent a sufficient amount on your purchase, and our recent studies have shown that these items are virtually unknown to the GDI community.
North Face: The pros of the North Face jacket are obvious. Simply put, it is the staple of the fratty community when it comes to winter wear. In fact, many unfratty people who know little more about fratology have caught on to the fact that North Face is fratty. However, this presents a definite problem, as the product’s popularity has led to many “copycat fratters” who will buy a North Face jacket and mix it with other clothes and behaviors that soil the good name of the brand. It is still acceptable as an option, but be aware that it is no longer the tried and true sign of one fratting hard as it used to be.
Patagonia: With a name that is almost as strong in the fratty community as North Face, this brand has been strengthened by the fact that, despite its popularity, it has not caught on with nonfratty types at the same rate as North Face. With this in mind, you can buy your Patagonia choice with confidence while knowing that your purchase will serve you well as you frat hard in the winter months.
Now, before moving on to what not to wear, we must say a word about putting stickers on your vehicle that contain a logo of any of the above brands (or any clothing brand at all, for that matter). This is a scourge that has, unfortunately, seriously infiltrated fratdom. As we said in Frat v. GDI #3: Vehicle Edition, there are only two stickers that should be on your vehicle: your fraternity letters and your university name OR logo. Simply put, placing clothing brand stickers on your vehicle is a classic example of trying to hard to frat hard. You may think that you are going all out, but in actuality you are just going home. Now, on to what not to wear…
What Not To Wear:
Leather Jackets: We don’t even have to explain this. The only time when a leather jacket is fratty is at a biker swap/mixer or sorority theme party. Otherwise, leave the leather to your brother who depledged and joined a biker gang.
Hooded Sweatshirt: Just as North Face is a staple of the fratty community, hooded sweatshirts are a staple of international douchebaggery. The more pedestrian violation of this hard and fast rule are hooded sweatshirts with your university name or logo. Although this is a lesser offense, it is still forbidden. The greater of this evil is a hooded sweatshirt that comes from “The Evil A’s”…Abercrombie, Aeropostale, and American Eagle. Of course, you don’t have one, because you don’t shop there, right? If you can’t answer that question in all confidence, go to your closet immediately and expunge it of these items that are abhorred by the eyes of the Frat Gods.


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19 users responded to this post. Comment moderation is active.
I guess the North Face hoodie presents a frat problem, then.
The hooded sweatshirt, no matter the brand, is a must-avoid.
The acceptable jacket from any of the suggested brands consists of the traditional all-weather jacket (i.e. North Face Summit Series with GoreTex) or fleece. A fleece jacket should always be free of a hood, while hooding is acceptable on the all-weather version.
Columbias aren’t necessarily less expensive. If you get a good Columbia ski jacket it’s going to be more expensive than your average North Face that everybody wears. You just won’t find them at the thrift store or wherever it is GDI’s shop.
Would you consider a polo fleece completely fratastic, because it provides a smooth transition from fall collared shirts and button downs to a nice fleece jacket while maintaining brand loyalty.
Marmot should definitely be added to this list. Just as expensive as Patagonia, maybe a little more, and always worn by elitists on Aspen Mountain and Snowmass.
Good call on Marmot. We’ll definitely hit on that when we update this story.
[...] We have now wrapped up our monthly poll for December and have presented a new question for you to answer. Continuing our fratty clothing theme, we’d like to figure out how many North Face items the average fratdaddy/sorostitute reading our site owns. If your answer to that question is, “What’s a North Face?” we suggest you read our primer on staying warm and fratting hard. If your answer is zero because you’ve decided to buck the average frat trend and go with another brand of winter gear, let us know your reasoning. The exchange of ideas among the fratty is a vital commodity for the study of fratology, and fellow fratdaddies/sorostitutes will benefit from your insights. [...]
though they are not a “normal” brand of attire, what do y’all think about the Barbour brand. Out of all my stuff, its probably my favorite jacket - and it is something that GDIs have no idea about (unless those in question go duck huntin all the time)?
TC,
First of all, as a rule of thumb, the fact that you notice that no GDI’s know about them is a great sign.
Many lesser known, specialty brands can be very fratty (due to both their look and their exclusive nature), especially when mixed when other fratty attire. You sound like you’re on the right track here…sometimes fratting hard means thinking slightly outside the box.
[...] represented in the fratmosphere. For thoughts on this brand, and other winter wear options, see Stay Warm and Frat Hard, Lesson 2 in our Fratting 101 [...]
frat hoodies are still pretty frat. it gets cold.
VTKA,
Even though they feature greek letters, hoodies are still sweatshirts. Like all sweats, they should be avoided. Gear up with the Patagonia and leave the frat hoodie in the closet.
i wish i could have adressed this topic earlier when it was still winter but for future reference: i do not care if i was on the jersey turnpike, i still would not be caught dead in a north face jacket. it is finished, every GDI north of the rio grande have them. patagonia and mountain hard wear are the only way to go and maybe an occasional columbia. that is if you are in a top tier fraternity, otherwise stick to the north face so you can be distinguished.
Helly Hanson also has a good line of fratty jackets
you failed to address more formal outwear (top coats, overcoats, great coats) obviously a black trench coat is going to be inconceivably unfratty… but a nice outer-coat is essential… maybe it’s more post-grad fratty, but nothing says class like coming in to a semi-formal christmas party and handing off your $2,000 Isaia wool-cashmere overcoat to the attendant… or in my case an actual Navy officer’s great coat passed down from my grandfather.
If you want a nice outer coat get a Barbour.
What about rugby shirts from RL or LL bean over a short sleeved polo?
cable sweaters too
Marmot is by far the frattiest of all Outerwear. Whether it is a fashionable fleece in the fall, or the Extremely high-quality shells and Down-65 coats during the winter, the Marmot name is respected by all who acknowledge what is and isn’t fine fratwear. I am a senior at Illinois(the real one, champaign), today on december 21 it is literally twenty below and my Marmot Down Exum Hardshell is well worth the $400. Also bearing the Gore-tex protection requirements, it exceeds the reputation created by this legendary namesake of Norway.
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